Domestic advertisements collection, 1875-2001 and n.d. bulk 1920s-1990s

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Domestic advertisements collection, 1875-2001 and n.d. bulk 1920s-1990s

http://www.worldcat.org/oclc/61286811

Collection consists of print advertisements created by U.S. offices of the J. Walter Thompson Company (JWT) that appear in a variety of formats--magazine, newspaper, color, black-and-white, proofs, tearsheets, negative transfers, clippings, along with a limited number of sketches for outdoor advertising installations. Some of the advertisements feature work from notable artists, such as Norman Rockwell, and photographers like Edward Steichen, Irving Penn, and Baron De Meyer. In addition to the actual advertisements, the files dating from the 1910s to 1950s often contain "insertion schedules" that provide the dates and names of the magazines or newspapers in which a given advertisement appeared. In general, proofs for JWT's long-time clients have been saved more systematically than those for accounts that JWT did not hold for a long time. The collection does not include advertisements which have been transferred to microfilm (see the JWT Microfilm Collection). Also, advertisements created for clients that JWT lost prior to the 1940s are less likely to have been saved, although some were microfilmed and are still available in that form. For some JWT clients there are no print advertisements at all in this collection. Among the most extensive files of print advertisements are those for the following JWT clients: Champion Spark Plug, Chesebrough-Ponds, Eastman Kodak (Instamatic, Pocket Instamatic, and Disc cameras, Kodak film), Ford Motor Company (consumer and dealer advertisements), R.T. French, Irving Trust Bank, J. Walter Thompson Company ("house advertisements"), Kraft Foods (including Kraft cheeses, Miracle Whip, Philadelphia Cream Cheese, and Velveeta), Lever Brothers (Lifebuoy, Lux, Close Up, Mrs. Butterworth), Pan American World Airways (passenger jet travel, cargo transportation), Radio Corporation of America (RCA) (RCA Victor recordings, consumer goods, National Broadcasting Company), Reader's Digest, Scott Paper, Seven-Up, Standard Brands (Chase & Sandborn, Fleischmann, Royal, Tenderleaf tea), and Warner-Lambert (primarily Listerine, including advertisements produced by the Lambert & Feasley agency).

300,000 items (360 lin. ft.)

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7802516

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 27 Entities related to this resource.

Steichen, Edward, 1879-1973

http://n2t.net/ark:/99166/w6hf8k3c (person)

Edward Jean Steichen, born Eduard Jean Steichen (March 27, 1879 – March 25, 1973), was a Luxembourgish American photographer, painter, and curator. His were the photographs that most frequently appeared in Alfred Stieglitz's groundbreaking magazine Camera Work during its publication from 1903 to 1917. Steichen laid claim to his photos of gowns for the magazine Art et Décoration in 1911, being the first modern fashion photographs ever published. Steichen used his talents in the military in ...

Rockwell, Norman, 1894-1978

http://n2t.net/ark:/99166/w63g5crw (person)

Illustrator, painter; Norman Rockwell painted and illustrated 317 covers for the Saturday Evening Post from 1916-1963. From the description of Norman Rockwell collection of Saturday Evening Post covers, 1919-1976. (Unknown). WorldCat record id: 777815899 Norman Rockwell was among the most popular and successful American artists of the 20th century. His signature style of representational realism, used to express themes of traditional American values, was easily recognized an...

Eastman Kodak Company

http://n2t.net/ark:/99166/w6c648zp (corporateBody)

Kodak, short for Eastman Kodak Company is a multinational technology company based in the United States. It was founded by George Eastman in 1888. Kodak is widely known for and internationally renowned for its photographic film products. It was one of the foremost photographic film businesses of the 20th Century. In 2009 as part of a major global restructuring programme, Kodak generously donated its research department's library to DMU Archives and Special Collections. T...

Champion Spark Plug (Company)

http://n2t.net/ark:/99166/w6vm9f2g (corporateBody)

Warner-Lambert Company

http://n2t.net/ark:/99166/w6kq2qpr (corporateBody)

The A. P Critchlow Company in Florence, Massachusetts, which made buttons, daguerreotype cases and picture frames, evolved into the Florence Manufacturing Company by 1866. Their premier product, the Pro-phy-lactic toothbrush, occasioned a change in name to the Prophylactic Brush Company. In 1931, it was bought out by the Lambert Company. The Lambert Company merged with Warner-Hudnite Company in 1932 to become Warner-Lambert Prophylactic Division of Standard Oil of Ohio. The abbreviation of "Pro-...

J. Walter Thompson Company. New York Office.

http://n2t.net/ark:/99166/w66b37m7 (corporateBody)

De Meyer, Adolph, Baron, 1868-1949.

http://n2t.net/ark:/99166/w6rc09jb (person)

Chesebrough-Pond's

http://n2t.net/ark:/99166/w68963pw (corporateBody)

Ford motor company

http://n2t.net/ark:/99166/w6r53djn (corporateBody)

When Ford Motor Company was founded in 1903, Alexander Y. Malcolmson was elected the Company's first treasurer, but his assistant James Couzens actually managed financial functions. People holding the position of Ford Motor Company treasurer from 1903 to 1955 included Alexander Y. Malcolmson, 1903-1906; James J. Couzens, 1906-1915; Frank L. Klingensmith, 1915-1921; Edsel B Ford, 1921-1943; B. J. Craig, 1943-1946; and L. E. Briggs, 1946-1955. In 1903, the business office was in a small building o...

J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...

Penn, Irving

http://n2t.net/ark:/99166/w69c82gj (person)

Irving Penn (b. 1917) is a commercial and fine arts photographer. In addition to fashion and portrait photography, much of it commissioned by Vogue, his oeuvre includes ethnographic studies, still lifes, nudes, and advertising works. From the description of Irving Penn paper archives, 1939-1997. (Art Institute of Chicago). WorldCat record id: 79003191 Penn, Irving. American Photographer. Born: Plainfield, New Jersey, June 16, 1917. Education: Studied design, under Alexey Bro...

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

J. Walter Thompson Company. Atlanta Office.

http://n2t.net/ark:/99166/w6np88m1 (corporateBody)

Irving Trust Company

http://n2t.net/ark:/99166/w6zh0m78 (corporateBody)

R.T. French Company

http://n2t.net/ark:/99166/w6577h9p (corporateBody)

Seven-Up Company

http://n2t.net/ark:/99166/w6kh4wrd (corporateBody)

Scott Paper Company

http://n2t.net/ark:/99166/w61g4d2b (corporateBody)

The Scott Paper Company was incorporated in Pennsylvania on December 21, 1905, as successor to the Scott Paper Company, Ltd., organized in October 1879. The company pioneered the manufacture and marketing of toilet paper and paper towels. The company was founded in Philadelphia by the brothers Clarence and E. Irwin Scott as a general wholesale jobbing business in coarse paper products such as wrapping paper and paper bags. The company soon carved out a niche cutting and ...

Lambert & Feasley (Company)

http://n2t.net/ark:/99166/w65r117w (corporateBody)

J. Walter Thompson Company. Chicago Office.

http://n2t.net/ark:/99166/w6674jbq (corporateBody)

J. Walter Thompson Company. Frankfurt Office.

http://n2t.net/ark:/99166/w6p04d49 (corporateBody)

Pan American World Airways, Inc.

http://n2t.net/ark:/99166/w62008mt (corporateBody)

J. Walter Thompson Company. Detroit Office.

http://n2t.net/ark:/99166/w6vx6mq1 (corporateBody)

Kraft Foods Company

http://n2t.net/ark:/99166/w63r51mq (corporateBody)

Standard Brands Incorporated

http://n2t.net/ark:/99166/w61p2106 (corporateBody)

Lever Brothers Company

http://n2t.net/ark:/99166/w60g7knv (corporateBody)

Reader's digest association

http://n2t.net/ark:/99166/w6838ccv (corporateBody)

Radio corporation of America

http://n2t.net/ark:/99166/w61g4fxz (corporateBody)